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It seems that little has changed when it comes to the popularity of the game of cricket. In 17th century England it was sufficient to cause some people to skip church to attend a game, a sin for which fines were later imposed. It is difficult to imagine the reaction to the intensity with which test cricket and, particularly, the 1-day game is followed today, and the swathes of vibrant colour that have replaced the traditional white clothing.
It is also almost impossible to imagine the amazement that would be experienced at the modern technology that is used to provide cricketers with the ultimate in comfortable and protective clothing, and the design and graphics that go into distinguishing rival clubs and nations. The idea that large international companies would exist solely to provide excellence in sports clothing and equipment would probably be inconceivable.
Emphasis today is on providing cricketers with clothing that is of assistance to them in reaching their full potential. Thanks to the intensive research done by brands such as adidas, new fabrics and designs have been developed that brought an end to the excessive sweat build-up that caused clothing to cling uncomfortably.
Climacool® is just one result of their commitment. The fabric draws sweat away from the body, and then dries rapidly to keep bowlers, batsmen and those doing duty in the field cool and dry. Training shorts and shirts are also designed to include mesh inserts where sweat build-up is greatest, which provides added ventilation and comfort.
Whether it is a 5-day test, or the explosive 1-day competition, batsmen face balls that come at them with lightning speed, and to protect them from serious injury, adidas manufacture protective headgear like the adiPower Raw Tek Helmet. Its combination of a carbon fibre shell and a titanium grille is designed to deflect the ball and reduce its impact. The brand's unique Air Cushioned Impact System also allows players to adjust the fit of the helmet by inflating the liner.
Light weight leg pads, thigh guards and protective gloves are all essential to avoid a rock-like missile travelling at up to 90mph from inflicting some serious bodily harm. adidas takes this responsibility seriously and has developed the kind of high quality gear that cricketers trust. Their stylish range of Evil Eye sunglasses and peaked caps offer excellent protection from hours spent out in the field, while wicket keepers are provided with gloves and pads that meet their specific needs.
The impact on a bowler's feet caused by a swift run-up and hard landing on delivery of the ball has been relieved by superb cushioning in the midsole and the adidas Adiprene system under the bevelled heel of their high quality range of cricket shoes. There are also internal vector straps that hug the foot for optimal support. adidas can be trusted to add colour, style, comfort and support for every cricketing need from training to competition.